It's the process of giving the search engines what they want to see when they index your site, such as relevant content and keywords that will match what a user is looking for when they enter a search request.
Your pages need to
contain keywords and keyword phrases that relate to your product, but these keyword tools should be drawn from the most popular search terms for your products or services!
Visit the Search Engine Cafe
to review the most useful and powerful tools and information resources available to help you succeed in your Search Engine positioning efforts!